Sample 1: Email Funnel – OSU Wexner Medical Center
Subject Line: A New Era in Care Contracts at OSU Wexner
Awareness email
Dear [Recipient Name],
At The Ohio State University Wexner Medical Center, we know that effective managed care partnerships create better outcomes for patients—and better performance for our partners.
We’re expanding our regional footprint and reimagining our payer relationships to reflect what today’s providers, plans, and patients need most: clarity, access, and flexibility.
If it’s been a while since you’ve evaluated your contract alignment with OSU Wexner, now’s the time. We’d love to share what’s changed—and how we’re making collaboration easier than ever.
Sincerely,
Subject Line: 3 Ways We Make Contracting with Wexner Work for You
Benefits Email
Dear [Recipient Name],
When you work with OSU Wexner, we bring more than clinical excellence to the table. We also streamline the managed care process so you can focus on what matters: coverage, access, and cost savings.
Here’s how we do it:
Speed: Our digital contracting workflow reduces turnaround times by up to 40%
Transparency: Every agreement includes performance benchmarks, built-in review points, and tiered access options
Flexibility: Whether you’re a national carrier or a regional provider group, our payor services team builds agreements to suit your footprint
Let’s explore how your organization can benefit.
Best,
Subject Line: Let’s Talk Contracts – Book Your 15-Minute Discovery Call
Call to Action email
Dear [Recipient Name],
We’ve helped dozens of payers and networks like yours update their agreements with OSU Wexner to reflect today’s priorities.
Whether you’re looking for more value-based contract options, flexible plan tiers, or better access points for your members—we’re ready to help.
Click below to schedule a no-obligation, 15-minute call with our Managed Care Relations team.
[Book Your Discovery Call]
We look forward to connecting!
Sincerely